The ROC Equation
3 Significant Drivers of Retail Performance
1
STRATEGY

The most precious commodity in retail is time. Customers want it now and winners deliver fast. ROC brings decades of retail experience across CFR, QSR, hospitality, grocery, as well as general retail. Let us help you employ integrated technology and best practices to optimize your customer’s time and grow their spend to positively influence your bottom line.

The first rule of any technology in business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.
- BILL GATES
2
PROCESS

Managing from the rearview mirror only works when you’re going backwards. The impact of e-Commerce and mega players such as Amazon, WalMart, and other Big Box retailers have forever changed the way your customer thinks about shopping and dining. Formats are converging, and lines of competition are blurring with retailers treading into each other’s space. ROC Associates’ expertise can help you meet, as well as anticipate, your customer’s expectations.

DID YOU KNOW
42
sec
The Average Time a Customer
is shopping inside a
Convenience Store*
3.8
min
The Average Time a Customer
is at the drive-up of a
Fast Food Restaurant^
41
min
The Average Time a Customer
is in a Grocery Store+
* NACS | ^QSR | +Time Use Institute
3
TECHNOLOGY

Smart retail demands technology that is in sync -- working to maximize your inventory, your employee scheduling, and your customer's spend. Applications such as data driven shopping enable you to know what your customer wants before they enter your store. It’s fast, convenient and profitable. Learn how integrated technology can help predict customer behavior and capture a larger share of their wallet.

IMAGINE
Your customer is shopping from his smart phone while putting gas in his tank. Not only do you know what he purchased before, but you can push him special offers. He walks into the store and his items are at the counter – ready to go, or you deliver them to the pump. Better than next day delivery!