MEET THE ROC SOLID TEAM
Individually Highly Skilled : Collectively Genius
The Associates of ROC bring a century of expertise in managing effective change across the retail sector. This senior team of consultants works seamlessly with your management to impact positive change and grow revenue.
→   Fiona Harris : CEO
The Investigator.  

Fiona can look at a retail business and quickly identify ways to make the business more efficient and more profitable. Her extensive knowledge in business process optimization coupled with her understanding of industry software integration enables a customized path to success.

A founding partner of ROC Associates, Fiona is internationally recognized as an industry leader for her depth of experience in developing Best Practices throughout the retail industry. With more than 25 years of expertise, Fiona began her career as a Commission Fuel Agent before joining McDonalds Corporation as a manager. Her career quickly progressed to a franchise owner, a district manager, and a territory and training manager throughout the petroleum convenience and food service industries.

In 1999, Fiona joined Radiant Systems as a senior business process and implementation consultant. During her nine years with Radiant, Fiona successfully assisted more than 22 clients across 30 countries, including such well known petroleum retailers as Wawa, Sheetz, Shell, Exxon Mobil, Repsol, Conoco, BP, and Total. She also employed her extensive industry knowledge to assist several quick service restaurant clients including McDonalds, Jack in the Box, O’Charley’s and Boston Market.

Fiona will look under the hood of your retail business and provide a diagnostic path to success. She enables clients to implement new technology with efficient and consistent business processes, paving the way to achieve and exceed return on investment.

Fiona.Harris@ROCAssociates.com
→   Josh Carr : COO
The Cartographer.  

Josh is a master of mapping and business process redesign. Joining Fiona as a founding partner of ROC, Josh brings nearly two decades of international retail consulting experience. As a leader in Workforce Management and Supply Change Management, Josh has charted impactful improvements for dozens of clients spanning the retail industry including Petroleum Convenience, Food Service, Big Box, and Specialty Retail.

Focusing on home office operations, Josh can seamlessly integrate business process redesign and implement technology to enable cost savings and profitability. His work with industry leaders such as Dunkin Brands, Sheetz, Jack in the Box, Chevron, and Shoprite South Africa, exemplify his talent in enhancing profitability. Josh is expert at change management and developing governance models to ensure ongoing ROI from technology implementations. His extensive experience in managing the consulting process is sure to move the needle for your business performance.

Josh.Carr@ROCAssociates.com
→   Chuck Blevins : CTO
THE TECHNOLOGIST.  

Chuck is a technology and business leader with a strong record of innovation, team building and delivering outstanding results and an avid advocate of agile, practical, and common sense approaches to software development.

Chuck is a passionate mentor, coach, and team builder of outstanding teams. He's a problem solver by nature with a proven track record of quick results, getting others to recognize and fix problems, breaking down obstacles to success and turning around difficult situations.

Chuck is recognized as an industry leader when it comes to analyzing, recommending, and implementing innovative software and hardware solutions for retailers. He knows what it takes to streamline operations, modernize technology, reduce cost, and increase sales. His specialty is in High Volume, High Availability, Distributed applications within the retail segment. (POS, Back Office, and Home Office) with an expertise in PCI-DSS and PA-DSS.

Chuck.Blevins@ROCAssociates.com
→   Ray Hom : Vice President
The Ecologist.  

Ray’s expertise lies in looking at the overall ecosystem of retail. He examines technology solutions and processes that effect key areas of performance including: POS Solutions, Category Management, Inventory Management, Operations Management, Merchandise Price Management/Optimization, Workforce Management, Execution Management, Fuel Management/Optimization, e-Commerce, Video and Wi-Fi Analytics, Business Intelligence, AI, and Loyalty.

With more than 30 years of retail industry experience spanning the U.S. and Asia, Ray has worked in leadership capacities across various retail verticals including Petroleum and Convenience, Grocery, Department and Specialty Stores, as well as Food Service.

Ray focuses on software solutions that lead digital transformation and business process optimization initiatives for retailers. He had led successful projects involving strategic planning, discovery and gap analysis, software implementations, change management, and data analytics.

Ray’s diverse career comprises both corporate and consulting roles. A success driven motivator, his intense focus is on overcoming a retailer’s challenges by incorporating best practices and solutions that yield productivity gains and increase revenue.

Ray.Hom@ROCAssociates.com
→   Brighid McCoy : Director
The Integrator.  

Brighid is the authority on retail software and its optimization in retail settings. With nearly 20 years of Information Technology experience, Brighid has successfully implemented change from quality assurance management, to sales force automation, to product management for start-ups to large businesses including The Weather Channel.

Brighid’s career led to a position as a senor consultant with Radiant Systems focusing on the petroleum convenience and grocery industries. Brighid led global projects for Radiant including the launch of Radiant’s proprietary BlueCube Software. Brighid worked hand-in-hand with the product development team, ultimately moving to the U.K. to manage and support the European customer base which included major corporations such as Total, Shell, Repsol, Mitchells and Butlers.

In 20xx Brighid returned to the U.S. and continued as a project manager with RedPrairie, the U.S affiliate of BlueCube. Her responsibility now included the management of re-seller relationships and expanding client services to include retail and food service customers such as FiveGuys and O'Charley's.

Prior to joining ROC, Brighid was a consultant on data warehousing integrations, PCI/SOX processes, Oracle PLM systems, retail behavioral analytics, and bespoke retail data warehouses working with some of the most recognized names in retail, PCS, and QSR industries.

Brighid.McCoy@ROCAssociates.com
→   Amy Wood : Senior Consultant
The Trainer.  

Amy brings more than 20 years of expertise in the Petroleum Convenience and Food Service markets. Prior to her position with ROC Associates, she spent nearly two decades at Radiant Systems where she worked across various disciplines spanning: Support, QA, Technical Consulting, and Sales Engineering.

Amy is an expert in training for internal and external audiences, excelling at system configuration and implementation. Her wide range of experience is a valuable asset for new implementation projects, as well maximizing existing technology.

Amy’s career includes working with industry leaders including Circle K, Hess, Maverik, Kroger, and Holiday. Since joining ROC, Amy has become a subject matter expert for the NCR Shell Vantage Solution.

Amy.Wood@ROCAssociates.com
→   Jay Howard : Senior Consultant
The Optimizer.  

Jay’s 30 year history in the retail IT industry, coupled with his passion for optimizing results makes him a guru in his field. Jay can help move the needle on optimizing employee productivity, workforce management, category management and increasing overall company profitability. He is expert on all store-based solutions such as Radiant Systems/NCR POS, BlueCube/RedPrairie/JDA Enterprise Store Operations, Retalix, and MICROS.

Jay’s client roster includes SME Petroleum Convenience chains, casino/gaming retail outlets, and clients introducing food service operations to their customer offerings. Jay’s extensive and wide-ranging experience includes tenure at RDS and Radiant Systems where he led implementation, training and optimization of Radiant and Retalix enterprise-wide PCS solutions, business development, project management, and program management. Jay’s global experience includes leading Radiant's first Asia-Pacific office in Kuala Lumpur where he managed implementation projects for several APAC customers such as Conoco Thailand, Petronas, Conoco Malaysia, PTT, CIrcle K Hong Kong, ExxonMobil and Shell.

Jay.Howard@ROCAssociates.com